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Monday, June 02, 2008

Online Business Promotion

By : Fiza Ali

Search Engine Optimization
SEO or the Search engine optimization is the conventional and the most popular method of promoting a business. You need make search engine friendly pages and optimize those pages according to search engines. You need to provide the unique Title, description and keywords to every page and then build back links with the same keywords which you have used in your page title.
You can get the back links from these methods like Directory submission, links exchange, article writing and submission, forums posting, blogs comments, social bookmarking submission and the one way links from the related websites. An optimized website gets good targeted visitors which then turn into the customers.

Pay Per Click
PPC or Pay Per Click is a very popular method of promoting a business on the internet. There are two main players in the PPC i.e. Google AdWords and Yahoo Search Marketing. With Google AdWords, you can create your account with $5 and make campaigns. You need to purchase the keywords and your website appears with the search results under the sponsored listing in Google. You get the targeted traffic for your keywords.

Email Marketing
Email marketing is a very old method of online business promotion. You need to make an opt-in list of the subscribers, which you can build over time. Put a "Newsletter Signup" banner on the prominent places of your website. The interested people will signup for your newsletter and then you can send your promotional newsletter to your subscribers list for your services and business.

Links Exchange or One Way links
Putting links on the popular websites in the same niche is another important method of website or business promotion. Find the top websites that are related to your business and then send them links exchange requests or links buying emails. When you link will be placed on these sites you will get targeted visitors from them.

Articles Writing and Submission
Writing article and submitting in the articles directories provide you dual benefits i.e. you get the traffic and one way links which are important for getting the better position in the search engines for the targeted keywords.

Banner Exchange
Finally one more important method of website/business promotion is to put banner on some related websites either paying a small fee or exchanging banners with each other.

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