by Nathalie Fiset
Niches may differ but strategies stay the same. Mastering the art of niche marketing always boils down to knowing your select group of customers better than anyone else and finding the perfect match for their wants and needs.
4 Key Internet Marketing Strategies to Make You Succeed in Any Niche
Identify Unique Needs of Your Niche
There must be something they want that others don't want. It doesn't have to be a completely new product. It could be an innovation, something as simple as a new flavor for brownies or a new design for leather belts. Identifying those unique needs will help you conquer your niche because one look at your product or service line will immediately let your customers know that you understand them best!
Speak Their Language
It's not as simple as learning a new language or dialect. Speaking their language means being able to put yourself in their shoes. You need to start asking yourself questions that begin with "what if I were the customer...?" You need to identify the most important words in their language - words that, upon hearing, make the right light bulbs flash over their heads. These aren't exactly buzz words, but they're simply words or phrases that your niche market can instantly relate to and feel attracted to. Teenagers, for instance, are likely to be interested if you use refer to popular teen-targeting websites like MySpace or Facebook. Without these words, there's no chance for your strategies to succeed because you won't get your message across in the first place.
Now, speaking their language isn't always exhibited through use of words. Speaking the language of your niche can also mean doing the right thing. After all, actions speak louder than words. Thus, if you are targeting teenagers, another form of speaking their language is changing your website layout to something edgier. You can even increase your use of images because teenagers might not mind the longer download time requirements just as long as it means being able to surf on a "cooler-looking" website. You should also consider making your website more interactive not just between you and your customers but among customers themselves.
Test, Test, Test
These are the three most important words in niche marketing: test, test, and test! If you don't want to risk losing your hard-earned money on a failed strategy, you need to test the viability of your strategy and market reaction.
Not all strategies are affordable to implement and the bigger the budget, the greater the need for market testing. To test the market properly, you need to contact samples - test subjects who perfectly characterize your niche. Research and surveying are all good, but you get more accurate and detailed results if you're able to speak directly with representatives of your target market. By talking to them, you could have the opportunity to understand underlying issues and concerns that might not reflect on documentary analyses.
Convenience with a Capital C
There are many good reasons why most people prefer to transact online, and one of them is convenience. The Internet allows people to perform various things from any part of the world at any time of the day. Making things convenient for your customers is a golden rule in Internet marketing and this holds true whether you're aiming for a niche or mass market.
In niche marketing, you have the opportunity to spoil your customers to the point that they wouldn't want to shop anywhere else. Because you have a smaller market to cater to, you're in the position to employ a big-bang strategy that would cost you just a fraction of what you'd spend for targeting the mass market. In niche marketing, you should never be afraid to go all out if it could increase the comfort and convenience for your customers. The more you please them, the happier they'll be with you. It's as simple as that!
What's the Perfect Product or Service?
Of course, a niche marketing strategy can only succeed as far as its product or service appeals to the market. The perfect product or service to sell online is one that can be delivered by digital download and purchased in various online channels, offer you a high profit margin, and last but not the least, it has to be something that your customers will have a regular or continuous need for. Figure that out and you'll find it very much easier to master the art of niche marketing!