Monday, June 30, 2008

Secrets Of Internet Business Success

By john Angelache

Becoming a successful Internet entrepreneur is a lot easier than you might think.
In fact, it's as easy as following a simple blueprint. In this article, I'm going to give you the first part of the blueprint. Before I do that, I think it's important that I take out some of the mystery behind making a living online.

Here's why...

Many people dream of generating a second income from the Internet. Some are more ambitious and want a full time business they can run from their computer. What stops a lot of folks is the belief that the Internet is only for the techno-geeks with "four eyes" and a fistful of pencils in their shirt pocket.

Not true. A few years ago, you had to either learn the techie stuff or higher a programmer. Now, software exists to put up websites quickly and easily. You don't even need to know a thing about HTML, scripting, coding or any of that stuff.

With that being said, let's get down to business.

What is the blueprint for Internet success? Well, actually, there are quite a few Internet business models that work. However, if you're just starting out, the safe thing to do is follow this model...
1) Choose a market that is passionate about a specific topic, has money and is willing to spend it online. Some of the hot markets out there include gaming (video game nerds), golf, cooking, vitamin supplements, pet owners, etc.

The market you choose should be relatively large with a few specific niches. For example, pet owners could be niched into people who own dogs, or cats, or snakes, or whatever.
A wide and deep market gives you the opportunity to sell many different products without running out of customers.

2) Choose the right product to sell. Listen, closely: You can sell just about anything online. The problem is that only one type of product sells best. This product is easy to create, costs almost nothing to deliver... and... best of all... delivers the highest return on investment of just about any product out there. In addition, unless you have deep pockets, this type of product can be created on demand. There is no need for inventory or storage.

Okay, are you curious to know what I'm talking about? Good. Then I've got your undivided attention. Because the most profitable product you can sell online is a solution to a problem in the form of information. Ebooks, audio ebooks, videos and combinations of these are best sellers. It all comes down to selling valuable, unique information.

3) Choose the right Internet marketing process. Here's the thing: Hardly anyone new to the Internet understands how people like to buy online. Let me give you a quick idea. When people search for a particular topic they want more information. Preferably, without having to shell out any money at first.

So, savvy Internet marketers create free reports, free audios, free videos and free mini-courses. They use a lead capture page to entice prospects to give them their email address. Then the free product is sent along with a link to a sales page.

If the prospect does not buy at first that's okay. The marketer simply keeps delivering good content (information) about that topic with a link in each email to a sales page.
By doing this, response rates increase and more and more people buy.
But there is another benefit... the list.

In the next segment in this article series we'll talk about how to build a list of highly responsive prospects you can easily convert to paying customers.

By the way, to get more information about building a successful Internet business, click here to get my free audio: "Seven Steps To Passive Internet Income".

John "Angel" Anghelache is a direct response copywriter and marketing strategist who teaches people how to start and run a profitable Internet business.
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